: Hao Zhiqiang
Drucker said: ; everyone know The success of the enterprise, we must seize the market opportunity, in some ways to play the strengths of the enterprise, like each of us play to their strengths and professional success. This expertise to play, followed by an organized system of support, an organized structure, human resources system,abercrombie and fitch, management system, professional and technical expertise. The beginning of such expertise is not very clear, as the business grows, as the train picked up speed the same, continue to practice and continue to improve, these specialty really becomes a core competence. Like Gree is doing air conditioning, the ability of large-scale production of high-quality products, its core strengths. 10 years ago, this capability is not very obvious, as the business investment, and gradually apparent, after 10 years, will become more apparent.
core competencies to help enterprises have achieved today's success will also help companies achieve success tomorrow? Our laurels, eating a few decades?
we see the phenomenon in the market, Huawei and ZTE, the global mobile phone sales, occupy a certain share, probably within the first 10. But you go mobile phone shop in the street, you see their products. Their products only in the operator's operating room, there may be sales. Because they do operators origin, want to turn them into selling fast moving consumer goods, in all channels of distribution, like Apple and Nokia to sell mobile phones, it is not possible. ZTE was just like the domestic mobile phone to set up branches everywhere, walk province package to take the path of the package to sell the phone, and later encountered setbacks in the market (after 2003, domestic mobile phone collective frustration), but also went and operators work closely with the old road up.
Huawei and ZTE, their internal systems, the entire all designed and operators. Their OA systems,burberry, business systems, financial systems, and their sales staff, all the way and operators. Huawei, all of the centralized management of all of the list should be reviewed. Shandong agents ordering, each delivery must sign the contract must be reviewed, and made very formal,burberry soldes, meticulous. Operational staff other things not done on the computer all day doing paperwork, deal with the review.
and operators, so carefully is very reasonable, $ 100 million of business is definitely a big customer. Shandong agents, the first delivery of 200 mobile phones, tens of thousands of dollars, but also such review is not too costly? But who can change those processes and systems? The answer is no. Enterprise systems and processes, as long as an entry into force, as long as up and running, it is difficult to stop or correct. Like many of us are aware, the years in the planning of the company, colleagues, girlfriend shopping in the street, it was illegal to accept). But only after the great
systems and processes like life, only alive, few died. They are alive, continue to strengthen themselves to their own practice, so that the company is not around the market turns, but around this system and process transfer. Enterprises have been customer-centric, into the systems and processes as the core. Systems and processes will tell the staff, they are on behalf of clients. Their past on behalf of clients, and now on behalf of clients in the future will be on behalf of clients, so you turn right around us. People dependent on the systems and processes, those with vested interests, the promoters behind the scenes, if the systems and processes reorganized them how to do? Do you want them to reform their own life? Have you ever seen someone leather own life?
the past, we rely on a system and process, our success, we also hope that their faith in the system and processes, and hope that it will bring us new success . This phenomenon in psychology called path dependence. For example, we attend a meeting in the meeting of one hour, rest for 10 minutes, stand up or go to the bathroom, or to drink, or eat refreshments, or find someone to talk to. 10 minutes later they come back, you will find, they also sitting in the position earlier. I was to change the seat to someone else's place, we will find it very strange, this is the path dependence. In front of us train analogy enterprise, that is a train running on the tracks,, past the railroad tracks, went on the future of the tracks, the track where the train where.
you see how those winners is dead, most of them are good set of people dying. Dell in the global direct sales to China, of course, have to do direct sales, direct sales in China, playing But Lenovo's distribution. Dell is also trying to do the distribution, but his back-office IT systems, business logistics, R & D systems, human resources systems, etc., are the direct model, the distribution of how to succeed? Lenovo in the United States want to learn Dell's direct sales, in turn, how likely to succeed? So we ordinary people feel is right, to do home appliances good, how do medicine, Haier,abercrombie, Haier medicine you eat it? Haier medicine can do? Internal appliances culture and systems, and foreign consumers does not endorse, failure is inevitable. said
Hao Zhiqiang: famous professional training instructor. The salesman origin, there is a wealth of practical experience. QQ number: 28849617 E-mail: email@example.com, firstname.lastname@example.org Hao Zhiqiang original training network:
for hospital admission
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almost six hours, or no shadow children. Although the extraordinary physical strength, gone so long in the mountains, the leaves toward the law a bit petrified.