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Dealer manufacturers need to do what? The dealers need to manufacturer do? In fact, this is a simple, however the topic, and yet is a complex and difficult to clarify the topic. The name suggests, as a distributor, its duties are put products out into the various types of channels, good after-sales service, maintenance of customer intelligence, but as manufacturers have to do something? Is simple with the help of customers to the product distribution out you? Only to provide rebates, promotions can do? Clearly not. In fact, as the manufacturers want to know how to help the dealers, we must first know what the dealer? Only by grasping the inherent needs of the dealers around the needs of fuss, and vendors can really bent in unison in order to jointly achieve a win-win situation. In fact, the dealer of the different stages of development, its intrinsic needs are different. In other words, the dealer at the different stages of development, the manufacturers requirements and expectations are different. It's like a person walking in the desert, he needed life-saving water, but you gave him bread, obviously, this is an anachronism. Clever factory personnel will be able to insight into the needs of dealers, to what mountain, what song to sing, the right remedy, to join together and distributor, has completed a period of brilliant collaboration process. Dealer in accordance with their stage of development, can be divided into the initial stage of rapid development stage, mature stage. According to the different stages of development, the manufacturers should be given the help and support of different content. The initial stage: One year from flowers each year is different. In the distribution field, every year some new distributors have emerged, but there are also a part of the old dealers fade. This is the law of competition,dolce gabbana, who can not be avoided. But can, if a manufacturer, especially SMEs, in the face of a new, which the dealers in its infancy, the how to do this work? This still needs to investigate the dealer's actual or potential need to start. The initial stage of the dealer, may first of all missing or lack of funds, no doubt about that, this time,coach handbags, as manufacturers, real estate, vehicles and other personal property or real estate mortgage, credit, so the dealer can release hands and feet to do it, this is the best ending. The end result is bound to do so is the dealers to repay the debt, but harder to do the product, stronger, bigger market. Second, the dealer in its infancy, their experience is often inadequate. Therefore, manufacturers need to be able to provide a package of marketing support, especially the personal help of the staff. Of course, it also includes manufacturers of the regular training of dealers and their personnel to enhance the business concept, for example, training, training of the marketing concept, market operation skills training, management training. Manufacturers coach, to carry forward the spirit of the factory staff mentoring, so that dealers can quickly master the skills necessary to operation of the market, allowing one day earlier to mature. Again, dealers need to encourage manufacturers. The initial stage of the dealer, often entering the market, psychological, more vulnerable, manufacturers need to continuously inspire, which has been to allow dealers to be able to maintain high morale, full of passion. This encouragement, including the affirmation of the manufacturers of its market operations, its a little bit of progress and timely recognition performance obtained through the efforts of substances (such as rebates), mental (to provide training opportunities, tourism) and other aspects of reward, including its deviation from the direction of a gentle reminder of the objectives. Finally, as a factory for the dealer but also a bold decentralization, the courage to let the dealer operation, encourage innovative operation of the market, allowing them to commit the error in the principle of (R & D center, sales of low-cost principle within the errors), because They are in the initial stage of market operations are blank, and often more thoughtful, more easily summed up,air jordan, refining a new mode of operation. For example, a factory to nurture a fledgling dealer, in addition to its coordination of delivery vehicles to accelerate cash flow, to avoid the defect of lack of funds, but also sent a capable and experienced sales staff close guidance, converted according to the selling season summary held in different time periods in a year to three orders will be summed up better effect on the market, the dealers in just three years, has become the largest distributor of the eastern region of the manufacturers. Stages of development: it should be said that most dealers are in the stage of development, the rapid development of this stage dealer, but the problem is also up, as manufacturers, dealers selling products process, in order to stop him from aliasing, we need to manufacturers continue to give guidance to education, correction, to meet the manufacturers need to achieve the manufacturers of mutual purpose of. First of all, in the development phase of the dealers, because of the business, the rapid expansion, therefore, he is most needed, is able to realize the corporate operation, to be able to market to enhance internal management to enhance coordination and matching. From this perspective, as the factory personnel should help dealers establish a new system, establish and perfect the management system, such as personnel recruitment system, personnel management systems, processes and standards, customer management, inventory management , logistics management, market management, etc., through act under the law, dealers can step into standardized and institutionalized, the process of the management track. Secondly, since the rapid development stage, and ultimately, to the development gaps in the market outlets, the need for manufacturers to send staff, can the gaps in the market and network development plan, you need to assist the distributors to develop downstream customers, especially the key customers. This is not only to help dealers, speaking from another dimension, but also to better control the downstream channel, and thus control the entire market. To help the resellers to develop markets, continue to improve the coverage of the market share, is particularly important for the development stage dealer. Again, in the rapid development phase of the dealer, you also need marketing support, this support includes not only the marketing policies promotional support of the channel at all levels, staff support, tally support, etc., but also including coaching support keep , coach mode, to help dealers build sales team of one to fight a hard battle, bitter battle, skilled in ferocious fighting, including the downstream client teams, which requires the will to train, coach training, training to give dealers a full range of support. Finally, as manufacturers,christian louboutin, but also dealers in this stage of the consultative, advisory sales, to be able to play a distributor of Economic Advisers, operating staff, to be able to grasp market information in a timely manner, that future products, market trends, guide distributors in a timely manner to make the transition or adjustment to the dealer management, operation, and provide strategic guidance and help in order to establish the development of a new model of vendor integration. For example, a manufacturer's sales manager, sales in the low-end products for his clients has been the status quo, through the personalization of the home appliance industry, gentrification trend analysis to its proposal to adjust the product structure, focusing on promoting the business owners to push the dominant high-end products to keep pace with the company, then, the sales manager of the dealers and their personnel, high-end products to promote skills training and hands to teach the methods and techniques of selling a premium product, at the same time in the sales process anytime, anywhere dealers and their sales consulting, site to answer them to sell various questions after such a serious helping of factory sales manager, the dealer soon adjustment of product structure in place, profitability level has also been greatly improved. Mature stage: mature dealers, many manufacturers chasing the target, they have the strength of a solid, robust networks, as manufacturers, with their powerful operations forces, are often able to quickly roll out products to achieve by drainage water more efficiently effect. But just like everything has two sides, the mature phase of the dealer advantage is obvious, but require difficult for the manufacturers of the aid increase is also evident. This stage must be done to do, as manufacturers can do to make up the short board, three-dimensional aid. First, under the premise does not violate the overall interests of dealers, manufacturers interests to its maximum growth in the market space, for example, the area of ​​new product or cross-regional exclusive agent, giving it greater market range, by giving powers of a certain monopoly, the relative monopoly, enhance profitability, as well as for manufacturers and lasting loyalty. Of course, in the controllable range, the implementation of the OEM model. Secondly, as manufacturers, but also the dealer to carry out the depth of co-marketing, the depth distribution, to help dealers on the market pathway precision farming, the market penetration of high-density channels, consumers, for example, to help dealers develop new markets, to eliminate the blank outlets to reduce or eliminate the zero-delivery customers, one-on-one depth communication channel terminal to the customer, thus doing fine, meticulous market, expanding market share, improve product and brand awareness, reputation . Again, the mature stage of the dealers, the market is more mature, more stable revenue, so this time the dealer, but hope that the manufacturers do a good referee, a good market order defenders. Their worst fears, the most scared, weak management of the manufacturers, while the chaos of the market order, and their years of hard work destroyed, due to R & D center, down the goods or the prevalence of dumping, while the earned income-generating livelihoods less. Therefore, at this stage, if the manufacturer can iron from the wrist grab market management, as dealers are deeply grateful, and the manufacturers convinced. Finally, the maturity of the dealers, but also hope the manufacturers have a stable policy, from the distribution of the products, the price to maintain, aid intensity, has a relatively stable support, rather than flip-flop, the dealer touched North . Hubei, for example: Gree Electric Appliances in the market is relatively mature, the market management more difficult, dealers frequent violations to come forward by the manufacturers, vendors jointly funded the formation of the market, jointly sell the body, namely the establishment of Gree Electric Appliances Sales Company deployment of a unified product, uniform price, specification channel model, create a genuine vendor integration after operators, manufacturers interests to ensure that, the market has been healthy and rapid development to become the pacesetter of the industry and learning to follow the object. In short, the manufacturers regardless of what must be rooted in the market, which corresponds to the dealer,louboutin pas cher, rather than reasonable mix of resources to really work with distributors, in competition with competitors, and let themselves invincible. Wang Yunfei teacher of 相关的主题文章：


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