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[Jarviss]

Hello i am Jarviss and i am new member of this forum and i like this discussions and i just love it and i hope i will learn a lot of things from this forum.

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and other topics of heat to a certain extent, other media will take the initiative to pay attention to your follow-up reports, to attract more public attention. If the topic does not have the heat to let the media attention, can spend one or two media reports, it is easy to win the other media attention.

plagiarism topic was cause for concern, through the the recrimination way to discuss this hot topic, resulting in an event more explosive, is to meet people to watch the psychological.
hot topic, there are many, but not all the hot topics are suitable, if the topic has no association with our speculation purposes, even if the topic of speculation reheat futile.
The event lasts too long, will be more difficult to control the situation, QQ and 360 battle is a typical example. If forced to To learn to size up the situation,dolce gabbana, retired from, no significant mountain watertight cover of darkness, is the
Source: China Marketing Training Network


Of course, fans of celebrities with your target customers a high degree of overlap considered precision marketing. McDonald's target consumers are the groups of young people,burberry, Li Chen, a major consumer of fashion brands but also young people, a high degree of overlap. Most pregnant sense of the picture is the young people wearing
curse is also a branch of learning
Li Chen the microblogging accused McDonald plagiarism, then McDonald delete microblogging, Li Chen,christian louboutin, McDonald's did not show their sincerity, once again published microblogging to express their dissatisfaction, McDonald's did not response.




You can not control will be planning the marketing of

this event could come to an end. Who knows halfway blaze a Cheng Yaojin, and claimed to be the creative director of OgilvyOne Shanghai Vice Event to a climax. Li Chen, subsequent to fight back, you come to me and eventually died down by the white-hot debate over the Related microblogging


particular note is the topic of choice not to indulge in the pursuit of the world's best, do not have the success can be immortal, failed dreams of try to avoid the vulgar, so as not to damage the corporate image. McDonald's suspected plagiarism is a

McDonald's plagiarism incident in a few days before the holiday, it is clear that the 51 promotional activities to do warm-up. Fifty-one after,dolce gabbana outlet, the weather is getting hot, T-shirt to become the flagship of the garment enterprises, Li Chen at this point in time to participate in name calling,, whether it intends to the meet your goals

appropriate time, pre hotline
April 27, McDonald's alleged plagiarism incident caused microblogging discussion of a war of words, cause from McDonald released photos of the specially designed T-shirt of the

micro time-sensitive, a few days before embarking on the online marketing activities under the
must master the
the whole event in just a few hours on the forwarding about 2300 times, up to more than 2000 comments, name calling alone several microblogging in a short period of time caused a great sensation . Among these, what we can learn from it?




guide The battle is never a lack of audience. Name calling process, not be too hasty to give micro-bloggers and players a forwarding comment process.


select target customers to match the Some celebrity fans are the number of millions of dollars every fans are behind a living consumers, affecting a very wide celebrity
select the visibility.
stock of the situation, and retired from

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